Is it a bird? Is it a plane? No, it's a sloganeer Writing compelling slogans. The business of quotes Shrewd words mean better business. Words from the wise Quotations that inspire. Tongue twisters Keep your copy straight and your tongue in a twist. Portmanteaus Proof that two words are better in one.Īll together now What do you call a group of …? Would you rather be cuddly or plump? It's all in the euphemism. Metaphors Painting a thousand pictures with just a few words. From meanings you can’t grasp to headlines you’ll want to grab. UK v US language.ĭo you speak marketese? Draw the ‘line’, ‘above’ or ‘below’, on marketing gobbledegook. Spell well An ‘A’ to ‘Z’ of words which would otherwise drive you to your nearest dictionary.Ĭonsonants divided by continents. Is it 'its' or 'it's'? The bare necessities to sort out your ‘bear’ from your ‘bare’. Why use ten words when one will do? Choose the appropriate word for the right occasion. Mind your Ps and Qs Tell people exactly where to stick their apostrophes, as well as every other punctuation mark. The creative briefing process Write and deliver the perfect creative brief. With thanks to Nicki Sneath and Tim Goodfellow for believing in this project, the brilliant Simon Brewster and Jacqueline Palmer of Grand Union Design, John Haslam for his witty illustrations, Sarel Jansen for cover photography, Helen and Greig for their editorial support and Maurice Benzimra for his guidance and ingenuity. Her love of life and for her family, was far deeper than any words could ever describe. This book is dedicated to my wonderful sister Brenda who passed away whilst I wrote it. Working together to grow libraries in developing countries ELSEVIER Applications for the copyright holder's written permission to reproduce any part of this publication should be addressed to the publisher Permissions may be sought directly from Elsevier’s Science & Technology Rights Department in Oxford, UK: phone: (+44) 1865 843830, fax: (+44) 1865 853333, e-mail: You may also complete your request on-line via the Elsevier homepage (), by selecting ‘Customer Support’ and then ‘Obtaining Permissions’ British Library Cataloguing in Publication Data A catalogue record for this book is available from the British Library Library of Congress Cataloguing in Publication Data A catalogue record for this book is available from the Library of Congress ISBNįor information on all Elsevier Butterworth-Heinemann publications visit our website at No part of this publication may be reproduced in any material form (including photocopying or storing in any medium by electronic means and whether or not transiently or incidentally to some other use of this publication) without the written permission of the copyright holder except in accordance with the provisions of the Copyright, Designs and Patents Act 1988 or under the terms of a licence issued by the Copyright Licensing Agency Ltd, 90 Tottenham Court Road, London, England W1T 4LP. #Free sassoon infant dotted font torrent professionalGabay’s Copywriters’ Compendium The definitive professional writer’s guideĮlsevier Butterworth-Heinemann Linacre House, Jordan Hill, Oxford OX2 8DP 30 Corporate Drive, Burlington, MA 01803 First published 2005 Copyright ©2005, Jonathan Gabay.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |